How to Seamlessly Include Keywords in Your Web Content

If you're a newbie to internet marketing, you might be wondering, "What the heck is keyword optimization?" It sounds more complex than it is. Basically, keyword optimization is making sure your content contains enough instances of your keywords, which are words or phrases commonly used in search engines to find what you offer. For example, if you're selling real estate in Florida, your keywords may be "florida real estate," "jacksonville florida real estate," "orlando homes for sale," "palm beach houses for sale," etc.

You can find keywords by using keyword research tools and analyzers. This is software that tells you each of the combinations used with a particular keyword, along with how many times the original keyword and its combinations have been used. You can either use paid keyword analyzers, or you can use the popular Google keyword research tool, which is offered for free in the Google AdWords toolset.

How do you use a keyword analyzer tool? They're all the same: You enter in the desired keyword and are given a list of results. Paid keyword analyzers return more specific results, while free ones return more basic information. If you find that your keyword receives a lot of visitors--from 20,000 to 30,000 visitors a month for exact matching terms as a minimum--these are the keywords you may want to consider as part of your keyword optimization strategy.

As you review the keywords, think about how you can break them out into logical, related groups. If your site is fairly new, start with the less competitive terms and build out using longer phrases to get some traffic and conversions.

When you've selected your keywords, you're ready to write your content. Here's where the keyword optimization takes shape. What you need to do is repeat your keyword several times throughout your content. Generally, you want your keyword to appear 2 to 5 percent of the time. For example, if you're writing an article of 500 words, you'll want your keyword to appear at least 10 times but no more than 30.

You might be wondering, "What if the nature of my website can't use keywords that often?" This could be the case for websites with a community theme or those promoting more creative content. You'll have to include separate sections that contain optimized content that still relates to your site. For example, if you're running a site related to "fan fiction," you could create articles that talk about how to create fan fiction (with "fan fiction" being the optimized keyword). Try to get content ideas first by asking your community and reviewing logs and analytics, and build keyword lists into your posts from there. You could also include articles that while not relating to fan fiction could still be of interest to your audience. Example keywords could be writing novels, writing movie scripts and self-publishing.

By including optimized content on a website that would otherwise not contain such content, you get the advantage of self-expression while making sure your site gets seen by search engine bots.

As you write your content, make sure it sounds natural and is enjoyable for visitors. Although the goal is to include your desired keyword 2 to 5 percent of the time, if you use it in a context that's inappropriate, you turn away visitors.

Source: http://www.entrepreneur.com/article/231333

Data Recovery From Your Hard Disk

Some people come under a lot of mental pressure and become worried when they lose any vital data. The age to worry is over. PC Data Recovery, today, is a very simplistic task. PC Data Recovery is the process of recovering data from the storage systems. One can retrieve data by using floppies, DVDs or compact disks, hard drives, etc. It helps one to recover all the data that has been lost in a professional, safe and speedy manner. For all the IT firms and corporate houses dealing with website functioning data recovery is vital for storing the data in a proper mode. The time for protecting your data from corruption or from getting lost has gone.

First of all, you can catch hold of some technically sound friend of yours. They can help you out with your problem. They might also have the PC Data Recovery software if you are lucky. If you are not successful, then you should try and point out the problem with the hard disc. Your computer might fail to boot or if it does start up, it might not display other drives. You also need to listen vigilantly to any ticking, grating or scraping sound that your hard drive may make. If it does you should inform the PC Data Recovery experts about the problem. In any case, you will have to take it to the experts who will take some time and also empty your wallets!

But getting the data recovered by the experts is better than doing it yourself as there are chances that the hard disk may crash.It is also advised that you know which data you want to recover beforehand. Making a checklist along with alluding at the location of the files, movies, or pictures (that you want to retrieve) can make the task simpler and less time consuming. If it is only a few music files or some games then one should erase it and consent to the data loss. Conversely, if it is some significant information such as a product that you cannot reproduce, then you have no choice but to take your PC to a PC Data Recovery center.

If the hard drive is secure then one has a decent likelihood of recovering the data. Downloading the software might help in some cases. In this techno world, where we all are completely dependent on computers, one cannot afford to lose any piece of information or data. Thus data recovery software has become extremely significant for personal as well as business use.Today, PC Data Recovery is no longer a difficult task. With recommended software or with the help of IT experts it can be accomplished easily.

Source:http://ezinearticles.com/?Data-Recovery-From-Your-Hard-Disk&id=3347589

How to Write Online Content for SEO, Google and Marketing

The web can be a difficult environment and many professional writers do not understand how to write for it. Three primary rules of writing for the Internet align with the habits of web readers:

1) Be brief; web readers have short attention spans;

2) Readers find content through search engines, so choose words search engines can find;

3) Readers enjoy passing content on to others, so provide links.

Some other important considerations:

The web is a vast universe of unstructured content – On the web, relevance is paramount. With infinite choices, readers will focus only on what matters to them. Design your web content for search engines. In functional terms that means: Write for Google. When you do, your material will be relevant to your website visitors. Plus, they will be able to understand it and “act on it.”

Web users evaluate your words to check for relevance – Flowery, figurative or highly technical words and terms will send readers elsewhere. In traditional media, writers are in charge of the terms they use. Web readers establish what “they think” a particular word or phrase means. Internet readers thus “own” web content and Internet writers do not.

The web is filled with incorrect information – Web readers are skeptical of online content. You must convince quickly them that your content is credible, so include links to respected authorities.

Regularly change and improve your web content – Internet readers expect updated information. Upgrade regularly. Searchers perpetually seek new content, so refresh yours as often as possible. You cannot govern the online reading experience. As a newspaper, magazine or book writer, you can assume that your readers regard your material as relevant. Otherwise, they wouldn’t read it. Web readers may land on your web page randomly, bounced in from search engines or social media referrals. Readers spend less time reading web pages than print pages.

After scanning, online readers give you “an average of three to six seconds to engage them.” If the content doesn’t intrigue them, they hit the back button to chase more relevant material. Offline, you can make an informed guess about the identity of your readers. Online, you haven’t a clue. Your online writing is aimed not at individual readers, but at search engines. That’s how readers find you. Focus on the requirements of interested searchers who seek specific keywords and links.

What about keywords?

For a web writer, keywords – “strings of characters that people enter into search fields” – are mother’s milk. Keywords may be single words, long phrases or “word combinations.”

So-called “long-tail” keywords are highly specific, lengthy phrases. They are designed to draw Internet users with particular interests. To learn about the context of long-tail keywords, visit social media sites, blogs and online forums that are popular with your target audience and your competitors. Identify repeated keywords and phrases. Research keywords using Google Alerts, Yahoo Pipes and Yahoo Alerts. Popular words – or “tags” – that people assign to relevant web content and social media are also helpful.

Pepper your main web page and subsequent pages with keywords that matter. Post the specific purpose of your pages – shopping, support, services and so on – in your website titles and links. Add “a verb to your keyword phrase,” for example, “learn about” or “shop for” or “compare.”

Keyword research is a straightforward process. Brainstorm the “seed words” people might use to find information about your topic. Start with the most generic terms. Create “keyword clouds,” keywords that relate to one another. Google AdWords is a good tool for keyword research. Other tools include Keyword Discovery Tool, Goggle Insights and the Free Keyword List Generator. Wordtracker helps you check your competition. Type your potential keywords into Google’s search box. It will show you “various incremental possible matches for your search string,” each matched by the “hits” or returns for each search phrase.

Creating Great Web Content

Follow this six-step plan to create the most effective web content:

1. Establish exactly who your target audience is.

2. Do keyword research to determine what specific words and phrases your target audience uses to search for relevant web content. Make Google your default search engine for this research.

3. Create a list of “core words” that are most popular with your target audience.

4. Create a web page for each of these words.

5. Routinely test the pages you create for relevance.

6. Adjust your web content to optimize its relevance

Source: http://www.business2community.com/content-marketing/write-online-content-seo-google-marketing-0772596#!wIjyT

8 Methods Of Internet Marketing - That Will Help Your Business

The way we do business at the moment has changed dramatically and that is because of the internet, I am going to explain to you in this article 8 different methods of internet marketing.

With email and the internet we now have a way to show our products, services and opportunities to people worldwide, this gives us a way to constantly keep in contact with our customers, prospects and leads.

1. SEO - Search engine optimization is an excellent method of driving traffic to your website or blog, SEO works by trying to get your site or blog to rank high on the search engines.

The way to do this is by finding valuable keywords in your niche that people search for everyday, then once you find a keyword that you are looking for you then go and write some content around that keyword and put it on your site or blog.

You then have to promote that content you wrote and get back links and social media votes, SEO is one of my favorite methods of internet marketing.

2. PPC - Pay Per Click allows you to create ads that are linked to high traffic keywords, what you do with PPC is you can make as many ads as you wish and both Google and Yahoo have programs that allow Pay Per Click.

Basically with Pay Per Click programs you decide how much you are willing to pay for people to click on your ad, and the more you want to Pay Per Click the higher on the search engines your ad will be, the price varies from pennies to hundreds of dollars.

If you do decide to use this method of internet marketing make sure you have enough money to use on it because once you stop paying for your ad it will not rank high on the search engines anymore.

3. Google AdSense - The way this method works is you have ads from other peoples websites on your website, every time other peoples ads get clicked on in your site you will make money.

The price will depend on the keyword related to the ad, if you don't want your competitors to appear on your site you can block them out.

One of the very good things about Google AdSense is when you pay for an ad that will appear on another persons website this creates a back link to your site which will eventually improve your ranking on the search engines the more back links you get.

These ads are a very effective way of generating lots of traffic to your site that you target and along with the other methods it is only one of the top effective methods of internet marketing.

4. Banner Ads - These ads are very colorful, have graphics, animated and they can catch peoples eyes very fast, you can place these banner ads either at the top or along the bottom of a webpage.

You is also vertical banner ads which you can place on either side of a web page, we call these sky scrapers.

So whichever type of banner ad appears on someone's page they always link back to a different website, which will be yours in this case.

I would recommend that you try to avoid animated ads, because according to statistics these types of ads do not work as well as the ads that have no motion in them.

5. Online Newsletters - This is a very effective way of forming a relationship with your potential customers, with this method you can constantly keep people up to date about new products, services and changes.

On the bottom of the newsletter you should make sure and have an opt in and an opt out form, if you wanted to you can always have an opt in form on your website which is very effective too.

6. Online Magazines - This type of method is similar to print magazines where you would buy ad space for a certain fee, and depending on how much traffic that the particular magazine gets this will decide the fee you pay.

7. Website Lead Generation - With this method there are services that can provide you leads that are already qualified and you will pay a certain price per lead.

The way it works is that these particular companies find possible leads in a few different ways and one of the ways includes cold calling, I could go into a lot more detail on all these different methods of internet marketing but it would take more than just this one article.

8. Online Directories - This method of internet marketing is where you have loads of different types of online directories and city guides, you also have the online yellow pages.

You can get yourself listed under the correct categories that relates to what you are doing, with the majority directories they have a general listing which is free and you can also pay for adverts if you wish too.

So in this article I have only explained the basic principles of just 8 methods of internet marketing and there's a good few more you can use too, but remember that you do not have much of a chance to interact with potential prospects with internet marketing apart from the phone so make you portray the right message online.

Source: http://ezinearticles.com/?8-Methods-Of-Internet-Marketing---That-Will-Help-Your-Business&id=6876343