Web Scraping – An Illegal Activity or Simple Data Collection?

Gone are the days when skillful extraction of information pertaining to real estate such as foreclosures, homes for sale, or mortgage records was considered difficult. Now, it is not only easy to extract data from real estate websites but also scrape real estate data on a consistent basis to add more value to your portal, or ensure that updated data is available to your visitors at all times. From downloading actual scanned documents in the form of PDF files to scraping websites for deeds or mortgages, smartly designer data extraction tools can do it all.

However, the one question that still manages to come to the front in the minds of those who scrape real estate listings and others are whether the act is illegal in nature or a simple way of collecting data.

Take a look.

Web Scraping—What is it?

Generally speaking, web scraping refers to programs that are designed to simulate human internet surfing and access websites on behalf of their users. These tools are effective in collecting large quantities of data that are otherwise difficult for end users to access. They process semi-structured or unstructured data pages of targeted websites and transform available data into a more structured format that can be extracted or manipulated by the user easily.

Quite similar to web indexing that is used by search engines, the end motivation of web scraping is much different. While web indexing makes search engines far more efficient, the latter is used for reasons like market research, change detection, data monitoring, or in some events, theft. But then, it is not always a bad thing. You just need to know if a website allows web scraping before proceeding with the act.

Fine Line between Stealing and Collecting Information

Web scraping rides an extremely fine line between the acts of collecting relevant information and stealing the same. The websites that have copyright disclosure statements in place to protect their website information are offended by outsiders raiding their data without due permission. In other words, it amounts to trespassing on their portal, which is unacceptable—both ethically and legally. So, it is very important for you to read all disclosure statements carefully and follow along in the right way. As web scraping cases may turn into felony offenses, it is best to guard against any kind of scrupulous activity and take permission before scraping data.

The Good News

However, all is not grey in data extraction processes. Reputed agencies are helping their clients scrape valuable data for gaining more value through legal means and carefully used tools. If you are looking for such services, then do get in touch with a reliable web scraping company of your choice and take your business to the next levels of success.

Source: https://3idatascraping.wordpress.com/2015/03/11/web-scraping-an-illegal-activity-or-simple-data-collection/

Social Media Crawling & Scraping services for Brand Monitoring

Crawling social media sites for extracting information is a fairly new concept – mainly due to the fact that most of the social media networking sites have cropped up in the last decade or so. But it’s equally (if not more) important to grab this ever-expanding User-Generated-Content (UGC) as this is the data that companies are interested in the most – such as product/service reviews, feedback, complaints, brand monitoring, brand analysis, competitor analysis, overall sentiment towards the brand, and so on.

Scraping social networking sites such as Twitter, Linkedin, Google Plus, Instagram etc. is not an easy task for in-house data acquisition departments of most companies as these sites have complex structures and also restrict the amount and frequency of the data that they let out to crawlers. This kind of a task is best left to an expert, such as PromptCloud’s Social Media Data Acquisition Service – which can take care of your end-to-end requirements and provide you with the desired data in a minimal turnaround time. Most of the popular social networking sites such as Twitter and Facebook let crawlers extract data only through their own API (Application Programming Interface), so as to control the amount of information about their users and their activities.

PromptCloud respects all these restrictions with respect to access to content and frequency of hitting their servers to make sure that user information is not compromised and their experience with the site is unhindered.

Social Media Scraping Experts

At PromptCloud, we have developed an expertise in crawling and scraping social media data in real-time. Such data can be from diverse sources such as – Twitter, Linkedin groups, blogs, news, reviews etc. Popular usage of this data is in brand monitoring, trend watching, sentiment/competitor analysis & customer service, among others.

Our low-latency component can extract data on the basis of specific keywords, categories, geographies, or a combination of these. We can also take care of complexities such as multiple languages as well as tweets and profiles of specific users (based on keywords or geographies). Sample XML data can be accessed through this link – demo.promptcloud.com.

Structured data is delivered via a single REST-based API and every time new content is published, the feed gets updated automatically. We also provide data in any other preferred formats (XML, CSV, XLS etc.).

If you have a social media data acquisition problem that you want to get solved, please do get in touch with us.

Source: https://www.promptcloud.com/social-media-networking-sites-crawling-service/

Hard-Scraped Hardwood Flooring: Restoration of History

Throughout History hardwood flooring has undergone dramatic changes from the meticulous hard-scraped hardwood polished floors of majestic plantations of the Deep South, to modern day technology providing maintenance free wood flooring designed for comfort and appearance. The hand-scraped hardwood floors of the South, depicted charm with old rustic nature and character that was often associated with this time era. To date, hand-scraped hardwood flooring is being revitalized and used in up-scale homes and places of businesses to restore the old country charm that once faded into oblivion.

As the name implies, hand-scraped flooring involves the retexturing the top layer of flooring material by various methods in an attempts to mimic the rustic appearance of flooring in yesteryears. Depending on the degree of texture required, hand scraping hardwood material is often accomplished by highly skilled craftsmen with specialized tools and years of experience perfecting this procedure. When properly done, hand-scraped hardwood floors add texture, richness and uniqueness not offered in any similar hardwood flooring product.

Rooted with history, these types of floors are available in finished or unfinished surfaces. The majority of the individuals selecting hand-scraped hardwood flooring elect a prefinished floor to reduce costs per square foot in installation and finishing labor charges, allowing for budget guidelines to bend, not break. As expected, hand-scraped flooring is expensive and depending on the grade and finish selected, can range from $15-40$ per square foot and beyond for material only. Preparation of the material is labor intensive adding to the overall cost per square foot dramatically. Recommended professional installation can and often does increase the cost per square foot as well, placing this method of hardwood flooring well out of reach of the average hardwood floor purchaser.

With numerous selections of hand-scraped finishes available, each finish is designed to bring out a different appearance making it a one-of-a-kind work of art. These numerous finish selections include:

• Time worn aged, dark coloring stain application bringing out grain characteristics

• Wire brushed, providing a highlighted "grainy" effect with obvious rough texture

• Hand sculpted, smoother distressed uniform appearance

• French Bleed, staining of edges and side joints with a much darker stain to give a bleeding effect to the wood

• Hand Hewn or Rough Sawn, with visible and noticeable saw marks

Regardless of the selection made, scraped flooring cannot be compared to any other available flooring material based on durability, strength and visual appearance. Limited by only the imagination and creativity, several wood species can be used to create unusual floor patterns, highlighting main focal points of personal libraries and art collections.

The precise process utilized in the creation of scraped floors projects a custom look with deep color and subtle warm highlights. With radiant natural light reflecting off this type of floor, the effect of beauty and depth is radiated in a fashion that fills the room with solitude and serenity encompassing all that enter. Hand-scraped hardwood floors speak of the past, a time of decent, a time or war and ambiguity towards other races and the blood- shed so that all men could be treated as equals. More than exquisite flooring, hand-scraped hardwood flooring is the restoration of History.

Source: http://ezinearticles.com/?Hard-Scraped-Hardwood-Flooring:-Restoration-of-History&id=6333218

Data Mining and Predictive Analysis

Data collection and curing is the core foundation of most businesses. Database building thus is an important function and activity where enterprises invest heavily. With information now available on the Internet and easily obtained, it raises the importance of having professionals who crawl data and offer web scraping services.

Once the data is accessed, though, it is important to filter out the relevant data based on the business need. Although Many DaaS provider convert the unstructured web data into meaningful structured data it is recommended to be internally equipped to use the data to its maximum.

This understanding has given rise to the field of Data Mining. Data Mining is designed to explore large amounts of data in search of consistent patterns and connections between the variables and validate the findings by applying the detected patterns to the new sets of the data. Once these connections are established and understood, the end goal is to be able to predict the possible outcomes using predictive analysis techniques.

Together, both Data Mining and predictive analysis aid in making marketing campaigns more efficient. While predictive analysis helps simulate and understand what may happen, data mining helps identify exciting data patterns and connections.

The process of Data Mining and Predictive analysis consists of 3 steps

Exploration

Once a database is compiled, it needs to be cleaned, analysed and potential connections need to be built. This process involves filtering the relevant data and identifying the possible predictors. Data Exploration also sets a premise for preliminary feature selection to manage number of variables. This data is then prepared for statistical analysis using a wide variety of graphical and statistical parameters. This helps identify the most relevant variables and setups the predictive models to be built.

Data mining process

Validation

Next comes building various models and choosing the most relevant ones. This decision is based on their possible predictive performance and of being able to produce stable results across all the samples. Simple as it sounds, to truly get the results, all possible models must be treated with data to simulate scenarios. The model with most stable statistical feature is validated.

Application

Once the relevant models are finalised, the same is applied to new data to understand and predict the estimated outcomes. Application of data models is an ongoing and complex process since every new dataset needs to be configured in the model.

Data Mining and predictive analysis essentially involves blending statistical methodology where the traditional statistics machine learning and complex algorithms. This greatly increases the need for efficient and skilled data handlers. This could include data analysts and scientists.

See how you can become data scientist here:

Data crunchers use data mining and predictive analysis actively to get an edge in the big data management. Database platforms like Hadoop assist in database management and large-scale distribution. But the costs involved in setting up data centres and big data management capacity are high. Budgets allocated within the enterprise are more project-focussed and analytics budgets are usually limited. Quite often, big data and analytics project fail to launch because of this problem! The other problem is that to run effective predictive models, data requires to be handled by scientists with experience. Finding and setting together a technologically-advanced team is a daunting task most enterprises face outside the tech domain.

Predictive Analysis model

A predictive analysis model is essentially predicting the all possible outcomes from a given set of data. Here are a few steps that can be taken to help build and identify the “ideal” predictive analysis model. These steps more or less mirror the usual statistical methodology of building a test model.

Defining an objective

This is the first and a critical step. Unless the objective is identified and defined there can be no concrete results since there wouldn’t be clarity to compare the final outcome to the expected result. It also helps understand the scope of the project.

Preparing the data

This is more to do with data mining. Historic data used for training the model is scattered across multiple platforms and sources. To compound the problem, data can be unstructured with possible duplicate accounts and missing values! Data quality determines the quality of the model, and thus it becomes imperative that data is healthy and relevant.

Data Sampling

Once mined, Data is essentially split into 2 parts. One set is for training that is used to build the model and the second is the ‘test’ set that is used to verify the accuracy of the final output. This also helps identify and filter the noise component.

Model Building
Sampling cam equally result in a single algorithm or parallel & connected algorithms. In such a case the data goes through multiple testing and a decision is based on the final output.

Execution

Once a model gets finalised, the other teams in the organization need to be involved to build a deployable model and understand its impact on the overall business.

The possibilities with Data mining & Predictive analysis are huge. It also gives a huge room for learning and experimenting. There are several tools available in the industry to aid through all the steps of data mining and predictive analysis. The combination of human expertise and intellect along with the help of the available tools and the overall cooperation within the multiple channels within the organization essentially ensures a stronger grip on the ability to build a solid predictive model.

When used together, predictive analytics and data mining help marketing professionals anticipate and get ready for customer needs, rather than just reacting to them.

Source: https://www.promptcloud.com/blog/data-mining-and-predictive-analysis/

The Nasty Problem with Scraping Results from the Engines

One theme that I've been concerned with this week centers around data transparency in the search engine world. Search engines provide information that is critical to the business of optimizing and growing a business on the web, yet barriers to this data currently force many companies to use methods of data extraction that violate the search engines' terms of service.

Specifically, we're talking about two pieces of information that no large-scale, successful web operation should be without. These include rankings (the position of their site(s) vs. their competitors) for important keywords and link data (currently provided most accurately through Yahoo!, but also available through MSN and in lower quality formats from Google).

Why do marketers and businesses need this data so badly? First we'll look at rankings:

•    For large sites in particular, rankings across the board will go up or down based on their actions and the actions of their competition. Any serious company who fails to monitor tweaks to their site, public relations, press and optimization tactics in this way will lose out to competitors who do track this data and, thus, can make intelligent business decisions based on it.

•    Rankings provide a benchmark that helps companies estimate their global reach in the search results and make predictions about whether certain areas of extension or growth make logical sense. If a company must decide on how to expand their content or what new keywords to target or even if they can compete in new markets, the business intelligence that can be extracted from large swaths of ranking data is critical.

•    Rankings can be mapped directly to traffic, allowing companies to consider advertising, extending their reach or forming partnerships

And, on the link data side:

•    Temporal link information allows marketers to see what effects certain link building, public relations and press efforts have on a site's link profile. Although some of this data is available through referring links in analytics programs, many folks are much more interested in the links that search engines know about and count, which often includes many more than those that pass traffic (and also ignores/doesn't count some that do pass traffic).

•    Link data may provide references for reputation management or tracking of viral campaigns - again, items that analytics don't entirely encompass.

•    Competitive link data may be of critical importance to many marketers - this information can't be tracked any other way.

I admit it. SEOmoz is a search engine scraper - we do it for our free public tools, for our internal research and we've even considered doing it for clients (though I'm seriously concerned about charging for data that's obtained outside TOS). Many hundreds of large firms in the search space (including a few that are 10-20X our size) do it, too. Why? Because search engine APIs aren't accurate.

Let's look at each engine's abilities and data sources individually. Since we've got a few hundred thousand points of data (if not more) on each, we're in a good position to make calls about how these systems are working.

Google (all APIs listed here):

•    Search SOAP API - provides ranking results that are massively different from almost every datacenter. The information is often less than useless, it's actually harmful, since you'll get a false sense of what's happening with your positions.

•    AJAX Search API - This is really designed to be integrated with your website, and the results can be of good quality for that purpose, but it really doesn't serve the job of providing good stats reporting.

•    AdSense & AdWords APIs - In all honesty, we haven't played around with these, but the fact that neither will report the correct order of the ads, nor will they show more than 8 ads at a time tells me that if a marketer needed this type of data, the APIs wouldn't work.

Yahoo! (APIs listed here):

•    Search API - Provides ranking information that is a somewhat accurate map to Yahoo!'s actual rankings, but is occassionally so far off-base that they're not reliable. Our data points show a lot more congruity with Yahoo!'s than Google's, but not nearly enough when compared with scraped results to be valuable to marketers and businesses.

•    Site Explorer API - Shows excellent information as far as number of pages indexed on a site and the link data that Yahoo! knows about. We've been comparing this information with that from scraped Yahoo! search results (for queries like linkdomain: and site:) and those at the Site Explorer page and find that there's very little quality difference in the results returned, though the best estimate numbers can still be found through a last page search of results.

•    Search Marketing API - I haven't played with this one at all, so I'd love to hear comments from those who have.

MSN:

•    Doesn't mind scraping as long as you use the RSS results. We do, we love them and we commend MSN for giving them out - bravo! They've also got a web search SDK program, but we've yet to give it a whirl. The only problem is the MSN estimates, which are so far off as to be useless. The links themselves, though, are useful.

Ask.com

•    Though it's somewhat hidden, the XML.Teoma.com page allows for scraping of results and Ask doesn't seem to mind, though they haven't explicitly said anything. Again, bravo! - the results look solid, accurate and match up against the Ask.com queries. Now, if Ask would only provide links

I know a lot of you are probably asking:

•    "Rand, if scraping is working, why do you care about the search engines fixing the APIs?"

•    The straight answer is that scraping hurts the search engines, hurts their users and isn't the most practical way to get the data. Let me give you some examples:

•    Scraped queries have to look as much like real users as possible to avoid detection and banning - thus, they affect the query data that search engineers use to improve web search.

•    These queries also hit advertisers - falsifying the number of "real" impressions that advertisers see and lowering their CTRs unnaturally.

•    They take up search engine resources and though even the heaviest scraping barely impacts their server loads, it's still an annoyance.

•    With all these negative elements, and so many positive incentives to have the data, it's clear what's needed - a way for marketers/businesses to get the data they need without hurting the search engines. Here's how they can do it:

•    Provide the search ranking position of a site in the referral string - this works for ranking data, but not for link data and since Yahoo! (and Google) both send referrals through re-directs at times, it wouldn't be a hard piece to add.

•    Make the API's accurate, complete and unlimited

•    If the last option is too ambitious, the search engines could charge for API queries - anyone who needs the data would be more than happy to pay for it. This might help with quality control, too.

•    For link data - serve up accurate, wholistic data in programs like Google Sitemaps and Yahoo! Search Submit (or even, Google Analytics). Obviously, you'd only get information about your own site after verifying.

I've talked to lots of people at the search engine level about making changes this week (including Jeremy, Priyank, Matt, Adam, Aaron, Brett and more). I can only hope for the best...

Source: http://moz.com/blog/the-nasty-problem-with-scraping-results-from-the-engines

How to Generate Sales Leads Using Web Scraping Services

The first stage of any selling process is what is popularly known as “lead generation”. This phase is what most businesses place at the apex of their sales concerns. It is a driving force that governs decision-making at its highest levels, and influences business strategy and planning. If you are about to embark on an outbound sales campaign and are in the process of looking for leads, you would acknowledge the fact that lead generation process is of extreme importance for any business.

Different lead generation techniques have been used over and over again by companies around the world to satiate this growing business need. Newer, more innovative methods have also emerged to help marketers in this process. One such method of lead generation that is fast catching on, and is poised to play a big role for businesses in the coming years, is web scraping. With web scraping, you can easily get access to multiple relevant and highly customized leads – a perfect starting point for any marketing, promotional or sales campaign.

The prominence of Web Scraping in overall marketing strategy

At present, levels of competition have risen sky high for most businesses. For success, lead generation and gaining insight about customer behavior and preferences is an essential business requirement. Web scraping is the process of scraping or mining the internet for information. Different tools and techniques can be used to harvest information from multiple internet sources based on relevance, and the structured and organized in a way that makes sense to your business. Companies that provide web scraping services essentially use web scrapers to generate a targeted lead database that your company can then integrate into its marketing and sales strategies and plans.

The actual process of web scraping involves creating scraping scripts or algorithms which crawl the web for information based on certain preset parameters and options. The scraping process can be customized and tuned towards finding the kind of data that your business needs. The script can extract data from websites automatically, collate and put together a meaningful collection of leads for business development.

Lead Generation Basics

At a very high level, any person who has the resources and the intent to purchase your product or service qualifies as a lead. In the present scenario, you need to go far deeper than that. Marketers need to observe behavior patterns and purchasing trends to ensure that a particular person qualifies as a lead. If you have a group of people you are targeting, you need to decide who the viable leads will be, acquire their contact information and store it in a database for further action.

List buying used to be a popular way to get leads, but their efficacy has dwindled over time. Web scraping is the fast coming up as a feasible lead generation technique, allowing you to find highly focused and targeted leads in short amounts of time. All you need is a service provider that would carry out the data mining necessary for lead generation, and you end up with a list of actionable leads that you can try selling to.

How Web Scraping makes a substantial difference

With web scraping, you can extract valuable predictive information from websites. Web scraping facilitates high quality data collection and allows you to structure marketing and sales campaigns better. To drive sales and maximize revenue, you need strong, viable leads. To facilitate this, you need critical data which encompasses customer behavior, contact details, buying patterns and trends, willingness and ability to spend resources, and a myriad of other aspects critical to ascertain the potential of an entity as a rewarding lead. Data mining through web scraping can be a great way to get to these factors and identifying the leads that would make a difference for your business.

web-scraping-service

Crawling through many different web locales using different techniques, web scraping services pick up a wealth of information. This highly relevant and specialized information instantly provides your business with actionable leads. Furthermore, this exercise allows you to fine-tune your data management processes, make more accurate and reliable predictions and projections, arrive at more effective, strategic and marketing decisions and customize your workflow and business development to better suit the current market.

The Process and the Tools

Lead generation, being one of the most important processes for any business, can prove to be an expensive proposition if not handled strategically. Companies spend large amounts of their resources acquiring viable leads they can sell to. With web scraping, you can dramatically cut down the costs involved in lead generation and take your business forward with speed and efficiency. Here are some of the time-tested web scraping tools which can come in handy for lead generation –

•    Website download software – Used to copy entire websites to local storage. All website pages are downloaded and the hierarchy of navigation and internal links preserve. The stored pages can then be viewed and scoured for information at any later time.     Web scraper – Tools that crawl through bulk information on the internet, extracting specific, relevant data using a set of pre-defined parameters.

•    Data grabber – Sifts through websites and databases fast and extracts all the information, which can be sorted and classified later.

•    Text extractor – Can be used to scrape multiple websites or locations for acquiring text content from websites and web documents. It can mine data from a variety of text file formats and platforms.

With these tools, web scraping services scrape websites for lead generation and provide your business with a set of strong, actionable leads that can make a difference.

Covering all Bases

The strength of web scraping and web crawling lies in the fact that it covers all the necessary bases when it comes to lead generation. Data is harvested, structured, categorized and organized in such a way that businesses can easily use the data provided for their sales leads. As discussed earlier, cold and detached lists no longer provide you with enough actionable leads. You need to look at various factors and consider them during your lead generation efforts –

•    Contact details of the prospect

•    Purchasing power and purchasing history of the prospect

•    Past purchasing trends, willingness to purchase and history of buying preferences of the prospect

•    Social markers that are indicative of behavioral patterns

•    Commercial and business markers that are indicative of behavioral patterns

•    Transactional details

•    Other factors including age, gender, demography, social circles, language and interests

All these factors need to be taken into account and considered in detail if you have to ensure whether a lead is viable and actionable, or not. With web scraping you can get enough data about every single prospect, connect all the data collected with the help of onboarding, and ascertain with conviction whether a particular prospect will be viable for your business.

Let us take a look at how web scraping addresses these different factors –

1. Scraping website’s

During the scraping process, all websites where a particular prospect has some participation are crawled for data. Seemingly disjointed data can be made into a sensible unit by the use of onboarding- linking user activities with their online entities with the help of user IDs. Documents can be scanned for participation. E-commerce portals can be scanned to find comments and ratings a prospect might have delivered to certain products. Service providers’ websites can be scraped to find if the prospect has given a testimonial to any particular service. All these details can then be accumulated into a meaningful data collection that is indicative of the purchasing power and intent of the prospect, along with important data about buying preferences and tastes.

2. Social scraping

According to a study, most internet users spend upwards of two hours every day on social networks. Therefore, scraping social networks is a great way to explore prospects in detail. Initially, you can get important identification markers like names, addresses, contact numbers and email addresses. Further, social networks can also supply information about age, gender, demography and language choices. From this basic starting point, further details can be added by scraping social activity over long periods of time and looking for activities which indicate purchasing preferences, trends and interests. This exercise provides highly relevant and targeted information about prospects can be constructively used while designing sales campaigns.

Check out How to use Twitter data for your business

3. Transaction scraping

Through the scraping of transactions, you get a clear idea about the purchasing power of prospects. If you are looking for certain income groups or leads that invest in certain market sectors or during certain specific periods of time, transaction scraping is the best way to harvest meaningful information. This also helps you with competition analysis and provides you with pointers to fine-tune your marketing and sales strategies.

get-results-from-your-lead-generation-campaign

Using these varied lead generation techniques and finding the right balance and combination is key to securing the right leads for your business. Overall, signing up for web scraping services can be a make or break factor for your business going forward. With a steady supply of valuable leads, you can supercharge your sales, maximize returns and craft the perfect marketing maneuvers to take your business to an altogether new dimension.

Source: https://www.promptcloud.com/blog/how-to-generate-sales-leads-using-web-scraping-services/