Thursday 27 April 2017

Know about what is screen scraping!

Know about what is screen scraping!

In present scenario, world is becoming hugely competitive. Business owners always look excited to get benefits as well as best results. They are eager to grow their business hugely as well as effective manner. Currently, majority of businessmen are available online. There are several industries that are available over the web today and trying to make effective promotion of their products as well as services with the support of their particular websites. Majority of people are now using internet services for several purposes. People use online facilities to get contact details of other users. More to the point, businessmen usually look excited to get software that can make them able to get the preferred data in an instant manner. In this case, screen scraping tool will be the best option among all. At present, there are a number of people who are excited to know that What Is Screen Scraping . As far as screen scrapping is concerned, it is a process that makes you able to extract huge data from website in a very little time.

There would be really no other best option instead of screen scraping software when it comes to mining huge amount of data from websites in a very short time. This specific program is getting huge attention of the people nowadays. This program is extremely capable to extract huge amount of data from websites in a matter of seconds. It has helped business professionals a lot in terms of growing their popularity and benefit both. With the support of this program, one can easily extract relevant data in a hassle-free manner. Not only this, this software can also easily drag out large files from the websites. Moreover, this software is also capable to drag images from some particular website with so much ease.

This software can not only be used for the purpose of extracting data from websites but also you can submit and fill forms with its support. There is need of too much time when it comes to filling or copying the data manually. This software is now a renowned as well as one of the fastest means of extracting data from websites. This software not only helpful in simplifying data extraction process but also helps websites to become friendlier for the users. To know more about what is screen scrapping, one can also take help of internet facility to fulfill their purpose.

Source:http://www.amazines.com/article_detail.cfm/6086054?articleid=6086054

Tuesday 18 April 2017

Web Scraping: Top 15 Ways To Use It For Business.

Web Scraping: Top 15 Ways To Use It For Business.

Web Scraping also commonly known as Web Data extraction / Web Harvesting / Screen Scrapping is a technology which is loved by startups, small and big companies. In simple words it is actually an automation technique to extract the unorganized web data into manageable format, where the data is extracted by traversing each URL by the robot and then using REGEX, CSS, XPATH or some other technique to extract the desired information in choice of output format.

So, it's a process of collecting information automatically from the World Wide Web. Current web scraping solutions range from the ad-hoc, requiring human effort, to even fully automated systems that are able to convert entire web sites into structured information. Using Web Scraper you can build sitemaps that will navigate the site and extract the data. Using different type of selectors the Web Scraper will navigate the site and extract multiple types of data - text, tables, images, links and more.

Here are 20 ways to use web scraping in your business.

 1. Scrape products & price for comparison site – The site specific web crawling websites or the price comparison websites crawl the stores website prices, product description and images to get the data for analytic, affiliation or comparison.  It has also been proved that pricing optimization techniques can improve gross profit margins by almost 10%. Selling products at a competitive rate all the time is a really crucial aspect of e-commerce. Web crawling is also used by travel, e-commerce companies to extract prices from airlines’ websites in real time since a long time. By creating your custom scraping agent you can extract product feeds, images, price and other all associated details regarding the product from multiple sites and create your own data-ware house or price comparison site. For example trivago.com

2. Online presence can be tracked- That’s also an important aspect of web scraping where business profiles and reviews on the websites can be scrapped. This can be used to see the performance of the product, the user behavior and reaction. The web scraping could list and check thousands of the user profiles and the reviews which can be really useful for the business analytics.

3. Custom Analysis and curation- This one is basically for the new websites/ channels wherein the scrapped data can be helpful for the channels in knowing the viewer behavior. This is done with the goal of providing targeted news to the audience. Thus what you watch online gives the behavioral pattern to the website so they know their audience and offer what actually the audience like.

4. Online Reputation - In this world of digitalization companies are bullish about the spent on the online reputation management. Thus the web scrapping is essential here as well. When you plan your ORM strategy the scrapped data helps you to understand which audiences you most hope to impact and what areas of liability can most open your brand up to reputation damage. The web crawler could reveal opinion leaders, trending topics and demographic facts like gender, age group, GEO location, and sentiment in text. By understanding these areas of vulnerability, you can use them to your greatest advantage.

5. Detect fraudulent reviews - It has become a common practice for people to read online opinions and reviews for different purposes. Thus it’s important to figure out the Opinion Spamming: It refers to "illegal" activities example writing fake reviews on the portals. It is also called shilling, which tries to mislead readers. Thus the web scrapping can be helpful crawling the reviews and detecting which one to block, to be verified, or streamline the experience.

6. To provide better targeted ads to your customers- The scrapping not only gives you numbers but also the sentiments and behavioral analytic thus you know the audience types and the choice of ads they would want to see.

7. Business specific scrapping – Taking doctors for example: you can scrape health physicians or doctors from their clinic websites to provide a catalog of available doctors as per specialization and region or any other specification.
  
8. To gather public opinion- Monitor specific company pages from social networks to gather updates for what people are saying about certain companies and their products. Data collection is always useful for the product’s growth.
  
9. Search engine results for SEO tracking- By scraping organic search results you can quickly find out your SEO competitors for a particular search term. You can determine the title tags and the keywords they are targeting. Thus you get an idea of which keywords are driving traffic to a website, which content categories are attracting links and user engagement, what kind of resources will it take to rank your site.

10. Price competitiveness- It tracks the stock availability and prices of products in one of the most frequent ways and sends notifications whenever there is a change in competitors' prices or   in the market. In ecommerce, Retailers or marketplaces use web scraping not only to monitor their competitor prices but also to improve their product attributes.  To stay on top of their direct competitors, nowadays e-commerce sites have started closely monitoring their counterparts. For example, say Amazon would want to know how their products are performing against Flipkart or Walmart, and whether their product coverage is complete. Towards this end, they would want to crawl product catalogs from these two sites to find the gaps in their catalog. They’d also want to stay updated about whether they’re running any promotions on any of the products or categories. This helps in gaining actionable insights that can be implemented in their own pricing decisions. Apart from promotions, sites are also interested in finding out details such as shipping times, number of sellers, availability, similar products (recommendations) etc. for identical products.

11. Scrape leads- This is another important use for the sales driven organization wherein lead generation is done. Sales teams are always hungry for data and with the help of the web scrapping technique you can scrap leads from directories such as Yelp, Sulekha, Just Dial, Yellow Pages etc. and then contact them to make a sales introduction. To crapes complete information about the business profile, address, email, phone, products/services, working hours, Geo codes, etc. The data can be taken out in the desired format and can be used for lead generation, brand building or other purposes..
 
12. For events organization – You can scrape events from thousands of event websites in the US to create an application that consolidates all of the events together.

13. Job scraping sites : Job sites are also using scrapping to list all the data in one place. They scrape different company websites or jobs sites to create a central job board website and have a list of companies that are currently hiring to contact. There is also a method to use Google with LinkedIn to get lists of people by company which are geo-targeted by this data.  The only thing that was difficult was to extract from the professional social networking site is contact details,  although now they are readily available through other sources by writing scraping scripts methods to collate this data. For example naukri.com

14. Online reputation management : Do you know 50% of consumers read reviews before deciding to book a hotel. Now scrape review, ratings and comments from multiple websites to understand the customer sentiments and analyze with your favorite tool.

15. To build vertical specific search engines- This is new thing popular in the market but again for this a lot of data is needed hence web scrapping is done for as much public data as possible because this volume of data is practically impossible to gather.

Web scraping can be used to power up the following businesses like Social media monitoring Travel sites, Lead generation, E-commerce, Events listings, Price comparison, Finance, Reputation monitoring and the list is never ending
Each business has competition in the present world, so companies scrape their competitor information regularly to monitor the movements. In the era of big data, applications of web scraping is endless. Depending on your business, you can find a lot of area where web data can be of great use.  Web scraping is thus an art which is use to make data gathering automated and fast.

Source:https://www.datascraping.co/doc/articles/86/businesses-use-of-web-scraping

Tuesday 11 April 2017

What is Web Scraping Services ?

What is Web Scraping Services ?

Web scraping is essentially a service where an algorithm driven process fetches relevant data from the depths of the internet and stores it on a centralized location (think excel sheets) which can be analyzed to draw meaningful and strategic insight.

To put things into perspective, imagine the internet as a large tank cluttered with trillions of tons of data. Now, imagine instructing something as small as a spider to go and fetch all data relevant to your business. The spider works in accordance with the instructions and starts digging deep into the tank, fetching data with an objective orientation, requesting for data wherever it is protected by a keeper and being a small spider, it fetches data even from the most granular nook and corner of the tank. Now, this spider has a briefcase where it stores all collected data in a systematic manner and returns to you after its exploration into the deep internet tank. What you have now is perfectly the data you need in a perfectly understandable format. This is exactly what a web scraping service entails except the fact that it also promises working on those briefcase data and cleaning it up for redundancies and errors and presents it to you in the form of a well consumption-ready information format and not raw unprocessed data.

Now, there is a high possibility that you may be wondering how else can you utilize this data to extract the best RoI- Return on Investment.

Here's just a handful of the most popular beneficial uses of web scraping services-

Competition Analysis

The best part about having aggressive competitors is that you just by alert monitoring of their activities, you can outpace them by enhancing off of their big move. The industries are growing rapidly, only the informed are ahead of the race.

Data Cumulation

Web scraping ensures aggregating of all data in a centralized location. Say goodbye to the cumbersome process of collecting bits and pieces of raw data and spending the night trying to make sense out of it.

Supply-chain Monitoring

While decentralization is good, the boss needs to do what a boss does- hold the reins. Track your distributors who blatantly ignore your list prices and web miscreants who are out with a mission to destroy your brand. It’s time to take charge.

Pricing Strategy

Pricing is of the most crucial aspect in the product mix and your business model- you get only one chance to make it or break it. Stay ahead of the incumbents by monitoring their pricing strategy and make the final cut to stay ahead of time.

Delta Analytics

The top tip to stay ahead in the game is to keep all your senses open to receive any change. Stay updated about everything happening around your sphere of interest and stay ahead by planning and responding to prospective changes.

Market Understanding

Understand your market well. Web scraping as a service offers you the information you need to be abreast of the continuous evolution of your market, your competitors’ responses and the dynamic preferences of your customer.

Lead Generation

We all know that a customer is the sole reason for the existence of a product or business. Lead generation is the first step to acquiring a customer. The simple equation is that more the number of leads, higher is the aggregate conversion of customers. Web scraping as a service entails receiving and creating a relevant – relevant is the key word – relevant lead generation. It is always better to target someone who is interested or needs to avail the services or product you offer.

Data Enhancement

With web extraction services, you can extract more juice out of the data you have. The ready to consume format of information that web scraping services offer allows you to match it with other relevant data points to connect the dots and draw insights for the bigger picture.

Review Analysis

Continuous improvement is the key to building a successful brand and consumer feedback is of the prime sources that will let you know where you stand in terms of the goal – customer satisfaction. Web scraping services offer a segue to understanding your customers’ review and help you stay ahead of the game by improvising.

Financial Intelligence

In the dynamic industry of finance and ever-volatile investment industry, know what’s the best use of your money. After all, the whole drama is for the money. Web scraping services offer you the benefit of using alternative data to plan your finances much more efficiently.

Research Process

The information derived from a web scraping process is almost ready to be run through for a research and analysis function. Focus on the research instead of data collection and management.

Risk & Regulations Compliance

Understanding risk and evolving regulations is important to avoid any market or legal trap. Stay updated with the evolving dynamics of the regulatory framework and the possible risks that mean significantly for your business.

Botscraper ensures that all your web scraping process is done with utmost diligence and efficiency. We at Botscraper have a single aim -  your success and we know exactly what to deliver to ensure that.

Source:http://www.botscraper.com/blog/What-is-web-scraping-service-

Sunday 9 April 2017

13 Ways to Use Web Scraping Tools

Consider the amount of raw data floating around the internet: webpages made up of text, images, videos, graphics, memes, infographics, and more. It’s mind-boggling when you slow down and think about it.The latest estimate puts the total number of websites at roughly one billion, with new ones added and old ones disappearing all the time. Each second, there are approximately 7548 tweets, 772 Instagram photos posted, 2,573,338 emails sent, and 42,943GB of internet traffic… to name just a few.According to Cisco, global internet traffic hit 1.1 zettabytes per year (a zettabyte is one sextillion bytes, or the same as 36,000 years of HD video) at the end of 2016, and will cross the 2.3 zettabytes threshold by 2020.Overall, the internet has nearly doubled in size every year since 2012.So, yes. It’s big. And there’s a lot of data.

That data can be harnessed to help with a wide variety of things if you know how to do it. You could navigate from site to site, from page to page, picking and choosing the details you need for whatever it is you’re doing, and copying the relevant information to another file or spreadsheet before moving on to the next website, page, or paragraph.
That’s Option A, or what we might call the “Classic Method” (classic because you really had no choice) – slow, laborious, and tedious.
Option B?
Let’s dig a little deeper into the art of web scraping.
Web Scraping

Also known as web harvesting, data mining, screen scraping, and (web) data extraction, web scraping is the removal of large amounts of data from a website, which is then saved to a local file on a computer, database, or spreadsheet.It automates the process of copying and pasting selected sections of a page or an entire website to be reviewed and analyzed later from one convenient place.Web scraping tools first fetch – download the page for viewing like a web browser does – and then extract the chosen data – which may be copied, parsed, searched, and reformatted. Many tools allow you to collect data from hundreds or thousands of URLs at the same time (or in scheduled sequence).
Basically, any data that can be viewed online – even behind a login wall (provided you have the proper credentials) – can be scraped.

“But why?” you might well ask. What’s the big deal, and what are some of the things you can do with the scraped data?
They say that knowledge is power, and in 2017, knowledge comes increasingly in the form of digital data sets. The more you have, the better your decisions, plans, tactics, strategies, and success.
So how can you use data scraping tools? Here are just a few of the ways.
In Your Marketing Efforts

It doesn’t matter what you’re selling, whether it’s a product or a service, whether it’s something everyone could use or designed for a very small and exclusive niche; if you want to succeed and grow your business, you need to market.And in 2017 and beyond, that means promoting online and working with digital data. According to Hubspot’s annual State of Inbound report, 65% of marketers say generating traffic and leads is their biggest challenge.
Web scraping can help with both. Let’s look at the traffic issue first.

1. Search Engine Optimization
Traffic coming to a website can arrive from a variety of channels, including direct, paid, social, email, and referral.
For many, though, it’s organic search – traffic originating from a search engine inquiry – that serves up the biggest slice of the pie. And as luck would have it, this traffic often tends to be the most relevant and highest converting (because they went looking for something you have or know).There are several ways you can boost your organic search traffic, but they all ultimately have to do with your search engine optimization (SEO).  Enter web scraping. With it, you can scrape SERPs for SEO management, and take your SEO analysis up a notch (or two).

First, you can track your page ranks over time by scraping the various search engine result pages for your given keyword or query.
You can immediately see where you rank for each targeted keyword, as well as whether you’re moving up (so should continue doing whatever you’re doing), down (and should change course), or staying the same (you need to do something) over time, and whether some keywords should be abandoned because the top five or ten results are made up of virtually unbeatable websites (think Amazon, Apple, Walmart, and so on).  You need to rank high. Results 1-4 get around 83% of the clicks, leaving a paltry 17% for every other result.

Second, you can turn to your direct competition and see what keywords and phrases they’re ranking for and targeting. You might find some that you hadn’t even considered. A thorough scrape and text analysis of their site content will reveal their keyword list and strategies. If they’re generally ranking higher than you, consider switching to a few of theirs.A scraped content data set can give you insight into the titles, keywords and their densities, descriptions, link counts, and visual elements that are working for them… because they’ll likely work for you, too.

2. Market Research
Any good business owner knows that market research is part of their due diligence when launching, expanding, or changing.
Opportunities. Threats. Trends. Predictions. Collect, organize, and analyze it all.Classic & Sports Finance – a leading classic and race car finance company – uses scraped auction, sales, and dealer pricing data to keep abreast of market trends and real-time competitive pricing structures. Web scraping is integral to its business model and success.

A web scraper can extract the necessary data from analytics providers, market research firms, directories, industry blogs or news sites, and collect everything in a single spot. It takes market research from time-consuming and frustrating to quick and simple.
With it, for example, you can organize an extensive list of the direct and indirect competition, or the potential customer base (based on your buyer personas) in a given area, and more.Speaking of which…

3. Lead Generation
Depending on your business, a lead may be simply a name and contact details for an individual (that hopefully fits your buyer persona). There are many tactics and tools you can try to generate them. Social media, answering questions on Quora, speaking events, conferences, guest posting, paid ads, lead magnets…
And – you guessed it – web scraping. How?

At its most basic, you’re just looking for contact info that fits a profile. If you have a new cloud accounting SaaS that caters to dentists, you need a list of dentists. If you have a car seat design that’s safer than traditional ones, you need a list of parents with young children.A scraper can collect the necessary details – names, email addresses, URLs, phone numbers – in a process that’s often called contact scraping. Your dentist SaaS? A state directory of licensed dentists would provide you with a long list of quality leads. Your improved car seat? Try the parent directory at some local schools and day care centers.All the information you need is available online if you know where to look. Just Google “[blank] directory/association/index/register/club/guild/organization/union” and anything else that would narrow your search down, such as “dentist directory minnesota” or “PTA contact list Lo-Ellen Park High School.”

Another good source is a review site like Yelp.
You can further qualify those leads by searching or filtering the data by keywords, demographics, or any other criteria to find your exact buyer personas.So it’s not just leads, it’s qualified leads. That’s a goldmine.Soap bubble entertainment company Bubbly uses web scraping to monitor its competition and market, but also to generate leads and keep a steady flow of prospects heading into its sales funnel.With contact details available on the web, Bubbly can build its customer base, make the necessary adjustments to its supply chain as demand dictates, and ultimately grow its business without the stress or hassle of having to track down leads on a one-by-one basis.

In Your Competitor Analysis


Any savvy business owner recognizes the importance of keeping an eye on the competition.What are they doing in their marketing, what content are they pushing, what keywords and phrases are ranking for them (which we already discussed above), what pricing structure are they using, and what’s the general opinion of them from consumers? These are just a few of the questions you should be asking.To get the answers, you can once again turn to your trusty web scraping tool.

4. Reviews and Sentiment
Scrape from Yelp, Zomato, TripAdvisor, the Better Business Bureau, Trustpilot, Google, Amazon, or some other business review site to see customer reviews and comments about them (and you).Turn to social media platforms and search by brand or product names to get additional data, and perhaps even leverage sentiment analysis to learn how people feel about certain businesses and products.Scrape business profiles and corresponding reviews for insight and assistance with reputation management. Profit from the competition’s weaknesses and complaints (offer a better solution), and address your own.

5. Content Approach and Followers
A competitor’s blog and social media accounts are a great place to analyze their content marketing (perhaps opening the door for you to use the skyscraper technique and build off their foundation), as well as to see who has followed or liked them (maybe giving you the opportunity to contact those followers and offer an incentive to make the switch).

6. Price Comparison
You might also scrape for the purposes of price comparison and tracking. What are competitors charging – and what have they charged over time – for the same or similar product? Consumers like to see comparisons between Brand A and Brand B. In fact, 51% of successful campaigns include a comparison or ranking.Your pricing can obviously make or break you. You need to be competitive. Give it every advantage possible.

Three major grocery store chains – Tesco, Waitrose, and Sainsbury – all use web scraping as part of their pricing strategy. Every morning, they scrape 33 items in the Consumer Price Index food basket, and compare those prices against other items that match the description (so apples in the CPI basket would include granny smith, red delicious, and so forth). The scraper extracts an average of 5000 quotes related to the 33 items each day, or about 150,000 per month.This allows them to stay competitive and within acceptable pricing standards without having to send someone to manually collect price data points, which used to be standard in the industry.

7. Change Detection
Finally, a good scraper can be set up to detect and scrape website changes. You can keep your finger on the pulse of your competition and know immediately when they have a new product, lower their prices, begin a special promotion, publish a new blog post, or anything else.With that kind of data at your fingertips, you can react, adjust, and respond quickly and appropriately.
In Your Professional and Personal LifeWeb scraping is obviously a valuable business exercise, but it’s not limited to just your professional activities. It can simplify and save you time in your personal life, too.Web scraping works equally well for business or private purposes.

8. Job Hunting and Recruiting
Looking for a new job? Try scraping dozens or hundreds of the top job portals, sites, and forums. Include social media (search by company or keyword), digital bulletin boards, and classified listings.Looking to fill a position at your company? Turn to many of the same sources, and filter results with the precise criteria you want and need in an applicant. Scrape a college or university graduating senior student directory in a related field of study.

9. Products and Services
Everyone buys products and services of their own.As a customer, you can copy and aggregate several directories of services (dentist, lawyer, plumber, contractor) or product providers that you need. Compare reviews, prices, and more to find the best fit at the best price.Compile a list of used cars that match your requirements from several different sites. Or school options for your kids in a new city. Or anything else that fits a set of criteria you create.Choosing your next smartphone, for example, can be a major headache because of the massive number of choices: iPhone, BlackBerry, Windows Mobile, or the dozens of Android options.The website Unmudlr uses web scraping to make it super easy for you by asking a few basic questions. It then uses its vast array of scraped data – including detailed descriptions and pricing information – to present the phones that meet your specific requirements.

10. Research
Academic. Professional. Into every life, a little research must fall. Make it quick and painless with web scraping.
Collect info and data sets about any subject from hundreds or thousands of different sources. With billions of articles, case studies, and web pages to choose from, you can expand the scope of your research while you refine your search and save time and money while doing it.

11. Financial Planning
Maybe you have an investment planner, and maybe you don’t. Either way, it’s wise to have an understanding of what’s going on, and to be able to at least provide some input when it comes to decisions about your money.Scrape data on stocks and bonds (performance over time, expert analysis and predictions), investment properties (rental prices at similar places at or near your location, neighborhood reviews and sentiment), and the companies you or your planner are interested in (sentiment analysis, reviews, industry expectations).Will it make you a guaranteed million? No. But an informed decision is a better decision. Collect the details you need to get and stay informed.

12. Looking to Buy or Rent
To give you an example of web scraping in a specific industry, consider real estate. The opportunities for a scraping tool to improve the experience of an agent or buyer are many.As a house hunter, you could create a complete data set of all options available to you from multiple agents and listings, aggregate details in a single location, and fill in the gaps to give you a more complete picture of a particular property, neighborhood, or agent.

13. Looking to Sell
As a real estate agent, you can collect data points on neighborhoods, cities, personal stories, and images to create powerful property listings. You can scour house-for-sale and seeking-house classifieds, contacting buyers, sellers, and renters to offer your services and make their job easier.As a home or property owner looking to sell or rent out the place, you can scrape similar listings to see the language and key points of interest that others are choosing to highlight. What keywords are they using in the description? Which points of interest do they include for the area?These are just some of the ways you could use a scraping tool to simplify, enhance, and boost what you’re doing at work and at home.
Ready to get started?Creating web mashups. Monitoring weather data. Software and app development. And more.

These 13 ways to use web scraping are just the beginning, but should give you some idea as to its usefulness. With data available online by the digital truckload, you need a simple solution to collect and sift through it.A scraping tool like Import.io allows you to benefit from automatic web scraping without having to install anything or learn coding.Sign up today for a free, full feature, no-risk trial and see for yourself how web scraping and data can help you and your business. Sign up, log in, point, click, and scrape.
In a world where nothing is free, we’re giving you free data because we know you’ll immediately see the potential and understand its value.
Try it. You’ll wonder how you ever survived without it.


Source:-https://www.import.io/post/13-ways-use-web-scraping-tools/

Tuesday 4 April 2017

Extensive Benefits of Data Mining Services to Marketing – Retail and Outreach Sectors…!!!

There is a vast ocean out there – An ocean of information on internet which is massive, brimming with a lot of data; in fact, it is constantly getting updated, increase the volume with each passing day. In fact, it is believed that around 90% of total information generated in the last two years, is now available on the internet.

Picking right set of information from this heap of data is like searching a needle in the haystack. It is almost next to impossible to search it manually – You need a powerful magnet in form of data mining service provider…!!!

Data mining services work like a magnet – It helps you in finding the right kind of information from huge databases available in the digital world. And with databases getting mammoth every minute, the importance of partnering with a professional and reliable data mining company cannot be overlooked.Though, loaded with a lot of negative connotations; data mining still reigns like a king! In fact, in order to truly appreciate the concept behind data mining, one needs to know it in its entirety.

Every coin has two sides – If there is a brighter side; there tends to be a dark side as well. Though, advantages of web extraction, outweighs disadvantages the fact is it is always the dark underbelly that is highlighted and shown to the world. However, as wise men say, focus on positive sides – Lets see what amazing advantages it can offer to your business and how well you can gain from hiring a professional data mining services.


Upside or Advantage of Data Extraction Services:


While data mining is used primarily in business, it is interesting to know that benefits of data mining goes beyond and across boundaries; it helps various industries as well.

Marketing/Retailing

Data mining can prove to be extremely helpful to the marketers and retailers who are looking out for potential clients as well as aspires to maintain consumer satisfaction. This is one of the methods that allows the businesses to know their potential clients better by acquiring their personal information and preferences.
Not just data extraction helps in determining the trends in goods and services by presenting an overview of online data. With adequate information, you can improve your goods and services, along with changing or choosing the ones which are more in demand. Consequently, success in business has been made quicker and easier these days because of data mining.

Streamline Outreach

Outreach forms an integral part of any business – And to effectively carry out outreach activities; one needs to have a huge cache of database, that can help the marketers to learn how to approach a particular set of customers.
Information like that includes relevant e-mail addresses, mailing addresses or social media pages needs to be streamlined any mailers to get the best results.
Data extraction makes this easier; since it gets all the updated information; and in process saves your time and money.
And as it is “the lotus flower grows in mud, but makes our world fragrant” – data mining services is marred by criticism and controversy; however, its extensive advantages outweighs these negativity to a great extent.

Source: http://www.habiledata.com/blog/extensive-benefits-of-data-mining-services-to-marketing-retail-and-outreach-sectors/

Web Data Extraction Services Derive Data from Huge Sources of Information

Web Data Extraction Services Derive Data from Huge Sources of Information

Statistics show that the number of websites exceeded 1 billion and will exceed this figure by 2016. Even considering that only 25% are active the number is staggering. In this there are thousands of categories dedicated to virtually all subjects under the Sun. For people who want information the internet is a boon because they can get the latest data and detailed information on the topic of their interest. Anyone who does not know how complex the web is would think that a simple Google search is all they need to get their hands on information. It is only when they actually do it that they realize how frustrating it is to actually get to sites that contain genuine information and not promotional materials.

Out there people have access to not just gigabytes of data but terabytes out of which data that serves their purpose may only be in megabytes but to get to this it requires accessing not one but thousands of websites and extracting data. The task is easy for web data extraction services since keywords and a few other parameters and the software do they use automated web data extraction software. The operator simply inputs filters, defines es the rest. The software will carry out automatic searches based on inputs and will access thousands of sites and voluminous amounts of data. From this huge mountain of data it extracts only the specific bits of information required by the end user. The rest is discarded.

How is this advantageous to the end user?

In the normal course the end user if left to extract web data on his own would not have the time or patience to visit hundreds or thousands of websites. It would take more than a couple of months. Even assuming he did visit websites, he would be up against blocks put up by the administrators that would prevent him from accessing or downloading the data. Third, even if he did manage to obtain information, he would have to refine it-a painstaking and time consuming task. All these headaches are short-circuited by the use of web data extraction software. He sits back, carries on with his usual work and the information he seeks is delivered to him by the web extraction service. The extraction tool they use accesses thousands of sites, even password protected sites and sites with automatic blocks against repeated attempts. Since it is automated it can access one website after another in quick succession and download data in the multi-threaded mode. It will run unattended for hours and days, all the while sifting through terabytes of data and exporting refined data into a predefined format. An end user gets more meaningful data he can work on immediately and be even more productive.

If web data extraction services are popular and accepted it is only because they deliver meaningful data. They can only do this if they have the tools to access the huge number of websites, ferret out the data from the voluminous mass and present it all in a usable format, all of which is easy when they use the extractor tool.

Source:http://www.sooperarticles.com/technology-articles/software-articles/web-data-extraction-services-derive-data-huge-sources-information-1417142.html